While I do run a brand strategy and creative agency, the primary purpose of rex allen creative (this website) is to serve you - the other creatives, freelancers, and small business owners. Check out my story below and learn more about my mission to help us, you + me, succeed together!
// AN ENGINEERED PATH TO FULL-TIME CREATIVE //
01 // THE BEGINNING
I started my "Creative" career as a design engineer. I spend 10+ years creating some rad products for some awesome brands.
Here's a pretty slick one: the SilencerCo Maxim 9.
Product development and subsequent product marketing gave me a creative foundation that lead me to create rex allen creative.
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I'm not your traditional marketing or content guy.
before found rac and shifting my focus toward freelance + agency work and honing in on brand strategy and content creation, I worked as a design engineer (me) for 10+ years.
I spent a majority of that time doing r&d and developing products for brands and companies within the outdoor space.
I headed up large and small budget programs and have lead many projects from initial concept design through market launch.
I found that I thrived in a creative design space and always loved the conceptual/inventive phases of product development the most.
during my time as a product development engineer, I found that I had a knack for 'marketing' type tasks. I always jived with in-house marketing teams and ended up doing a lot of graphic design and video production to support marketing efforts.
the realization that I enjoyed creative work more than the technical design eventually lead me to focus my efforts on content creation and brand marketing.
so here we are. Now I run STOKE full-time and am enjoying every second of it!
02 // THE TRANSITION
After a fulfilling career in the outdoor industry, I took my skills and experience to the freelance market!
After spending countless hours working on all sorts of different projects, I founded a full-service creative agency for brands: Stoke.
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Let's pick up where "The beginning" left off...
In case you didn't read it, here's the TL;DR - I was an engineer. Now I'm not.
During my 10+ year stint as an engineer, I found that I really liked creative work, like a lot more than engineering work.
I worked closely with many in-house marketing teams and ended up collaborating a lot with them, doing a lot of marketing and content creation.
Word got around that 'rex was doing marketing stuff' and I started getting hit up to take on all sorts of side projects:
LOGO DESIGN GRAPHIC DESIGN WEB DESIGN VIDEOGRAPHY
Before I knew what was happening, I had built apretty solid foundation within the adobe creative suite.
As my skillset grew, I found myself working with bigger (and cooler) brands. I was excited and decided to do something crazy with my newfound skillset and new passion for content creation and brand marketing!
In early 2020 (the Covid year), I decided to make this a real thing and founded STOKE.
I started pursuing client work in the creative space, helping brands find their voice and share their story through creative content and strategic marketing.
At first, I was running it on the side. I spent my days doing engineering work and my nights running rex allen creative. But holy cow that was tough. It was a ton of hours and way too many late late nights!
At some point, the scale tipped and I knew I had a decision to make. Either back off or go for it!
So, I went for it. Full send. And here we are.
SO WHAT'S THIS REX ALLEN CREATIVE THING ALL ABOUT?
SHARE // EDUCATE // CLIMB TOGETHER
I did it! I finally did it. Like, for real this time. I have always wanted to start my own design and creative agency, and here we are! Can you tell I'm excited??
// WHERE I CAME FROM //
I've worn a lot of hats during my 10+ year journey working in the outdoor industry. I've worked in, managed, and directed numerous R&D, design, and development teams. I've collaborated with some awesomely talented marketing teams. I have worked for some great business and thought leaders.
All of this experience gave me a pretty broad set of skills, skills that make me an analytical problem solver and pretty unique creative in the outdoor space. I know what goes into planning a project, designing a product, understanding the customer, marketing an idea, and selling rad stuff.
// THE LAUNCH //
The last year and a half has been crazy, but the experience lead me to a point where the time was right to finally launch, to bring my analytical engineering side and my creative brain together! So here we are. Finally.
Meet Rex Allen Creative - a strategic brand agency that'll do it all. Creative design? Check. Digital content creation? Done for you. Marketing and distribution? Getting better every day. If you need to design it, film it, or shoot it (photo) - we'll get it done.
I'm currently building out - A.K.A. HIRING - a rad team of do-it-all creatives with expertise in digital content creation within all mediums (photo, video, web).
// ABOUT ME //
I am so excited to be where I'm at now. I am so thankful to everyone who's been a part of my journey, who's helped me become the creative and leader I am today.
My experience in industry has taught me a ton. I've worn lots of hats and juggled lots of different responsibilities.
• I worked on some incredibly technical projects and made some really cool stuff
• I collaborated with some world-class in-house marketing teams and learned a ton of skills outside my "area of expertise"
• I used my skills and expertise to build products, teams, and relationships
• I have been an apprentice, an intern, a teammate, a freelancer, and a leader
• I had moments where I've given it my all, my 110%
• I have had moments where I was just plain burnt out
• I've succeeded and I've failed, but I always learn and grow and come back stronger
• I've been hired and I've been fired
All of these things are good. All of these experience made me who I am today - a creative entrepreneur ready to jump out on my own, creating something for myself and for those we work with. We are partners in your success.
I finally made the transition from product engineer to full-time 'creative' and have been loving every second of it!
I'm passionate about content creation and am here to share my journey and provide value.
As I continue to learn and grow in this creative business, I am here to share.
I belive in an abundance mindset - as we share and work together, we all grow, learn, and win.
I am here to teach and learn with other creatives that are on the climb with me!
My hope, is that through sharing, I will help elevate the community (and myself) to higher summits than we thought possible.
Thanks for joining me on this journey!
Rex Allen Ribelin // Founder, Rex Allen Creative + Stoke (nixed the 'Ribelin' because it is too hard to pronounce)
IF YOU'RE INTERESTED IN A CREATIVE CHAT, BOOK A SLOT AND LET'S GET TO IT!
I'D LOVE TOMEET YOU!
Whether you'd like to STOKE YOUR BRAND, start up a BANGER VIDEO PROJECT, or just CHAT IT UP with me - let's chat!